Revitalisasi Penjualan: Strategi Pemasaran Digital untuk Meraih Sukses Bisnis Roti dan Kue bersama Holand Bakery

Benediktus Lontar; Andi  Qadri; Vegi Melati; Muhammad Akhsan Ryan; Arfandi Dinsar

doi:10.62861/jimat amsir.v1i1.453

Benediktus Lontar Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada
Andi Qadri Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada
Vegi Melati Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada
Muhammad Akhsan Ryan Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada
Arfandi Dinsar Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

DOI: https://doi.org/10.62861/jimat%20amsir.v1i1.453

Keywords: Digital Marketing, Product Quality, Online Marketing Strategy

Abstract

The aim of this research is to optimize digital marketing strategies to increase the sales of bread and cakes. Important factors to consider include product quality, brand image, and pricing strategy. Online marketing methods are utilized, including promotions through social media and SEO. Data analysis is conducted to understand consumer preferences and implement effective strategies. Implementing online marketing strategies that focus on product quality and brand image can increase sales and maintain consumer satisfaction.